Serlig (“we”, “us”, or “our”) operates the website serligblog.com (the “Site”). This page explains what information we collect, why we collect it, and what choices you have about it.
By using the Site, you agree to the practices described in this policy.
Who We Are
Serlig is a pet care blog covering dog and cat nutrition, breed guides, pet health, senior pet wellness, and pet products. We also sell a small number of pet grooming products directly through this Site.
If you have any question about this policy, you can contact us at contact@serligblog.com.
Information We Collect
Information you give us directly
- Newsletter signup: your email address when you subscribe to our Healthy Pet Starter Guide or updates.
- Contact form: your name, email address, and the content of your message.
- Comments: your name, email address, comment content, and IP address.
- Orders: if you buy a product from our store, we collect your name, billing address, shipping address, email address, and phone number. Payment card details are entered directly with our payment processor and are never stored on our servers.
Information collected automatically
When you visit the Site, certain data is collected automatically by our servers and by third party tools:
- IP address and approximate location (country or city level)
- Browser type and version, operating system, and device type
- Pages viewed, time spent on each page, and referring website
- Date and time of your visit
Cookies and Similar Technologies
A cookie is a small text file stored on your device that helps a website remember information about your visit.
We use the following types of cookies:
- Essential cookies: required for the Site to function, including shopping cart and checkout functions.
- Analytics cookies: help us understand which pages are popular and how visitors move through the Site.
- Advertising cookies: used by advertising partners to show relevant ads.
You can disable cookies at any time through your browser settings. Please note that disabling essential cookies may prevent parts of the Site, such as the checkout, from working correctly.
Third Party Advertising and Google AdSense
We use third party advertising companies to serve ads when you visit the Site.
- Third party vendors, including Google, use cookies to serve ads based on your prior visits to this Site or other websites.
- Google’s use of advertising cookies enables Google and its partners to serve ads to you based on your visits to our Site and other sites on the internet.
- You can opt out of personalised advertising by visiting Google Ads Settings at https://www.google.com/settings/ads.
- You can opt out of third party vendor cookies more broadly at www.aboutads.info/choices or optout.networkadvertising.org.
Third party vendors that we do not control may also place cookies on your device. We encourage you to review the privacy policies of those vendors for details on their practices.
Analytics
We use Google Analytics to understand how visitors use the Site. Google Analytics collects information such as pages visited, session duration, and general location. This data is aggregated and does not identify you personally. You can opt out using the Google Analytics Opt Out Browser Add On at https://tools.google.com/dlpage/gaoptout.
We also use Google Search Console, which reports on how the Site appears in Google search results.
Affiliate Links
Some articles on the Site contain affiliate links. If you click one of these links and make a purchase, we may earn a small commission at no extra cost to you. Affiliate networks may use cookies to track that a referral came from our Site. This does not change the price you pay.
How We Use Your Information
We use the information we collect to:
- Operate, maintain, and improve the Site
- Process and deliver orders, and handle returns or refunds
- Send newsletters and updates to subscribers who have opted in
- Respond to questions submitted through our contact form
- Understand which content is useful to readers
- Display relevant advertising
- Detect and prevent fraud, spam, and abuse
- Comply with legal obligations
Legal Basis for Processing (EEA and UK Visitors)
If you are located in the European Economic Area or the United Kingdom, we process your personal data on the following legal bases:
- Consent: for newsletter emails, non essential cookies, and personalised advertising
- Contract: to process and fulfil an order you have placed
- Legitimate interest: to keep the Site secure, prevent abuse, and analyse general usage
- Legal obligation: where we are required to retain records by law
Sharing Your Information
We do not sell your personal information.
We share information only with service providers who help us run the Site, including:
- Web hosting provider
- Email marketing platform
- Payment processor
- Shipping and fulfilment partners
- Analytics and advertising providers such as Google
These providers may only use your data to perform services for us.
We may also disclose information if required by law, court order, or a valid government request, or where necessary to protect our rights, safety, or property.
Data Retention
We keep personal data only for as long as necessary:
- Newsletter subscriptions: until you unsubscribe
- Contact form messages: up to 24 months
- Comments and their metadata: retained indefinitely so follow up replies can be recognised
- Order records: as long as required by tax and accounting law
- Analytics data: according to the retention settings of the analytics provider
Your Rights
Depending on where you live, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing
- Request a portable copy of your data
- Withdraw consent at any time
- Opt out of the sale or sharing of personal information (we do not sell personal information)
To exercise any of these rights, email contact@serligblog.com. We will respond within the timeframe required by applicable law.
Children’s Privacy
The Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal data, contact us and we will delete it.
Security
We use reasonable technical and organisational measures to protect your information, including HTTPS encryption across the Site and restricted access to any stored data. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.
External Links
The Site links to other websites we do not operate. We are not responsible for the content or privacy practices of those websites. We recommend reading the privacy policy of any site you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date. Continued use of the Site after changes are posted means you accept the updated policy.
Contact Us
If you have questions about this Privacy Policy or how we handle your data, contact us at:
Email: contact@serligblog.com Website: https://serligblog.com